Our Team

We are a team of internationalists which we believe is important in today’s globally connected marketplace.

Our people form a team of highly experienced and tenacious thinkers and doers, who understand the world of corporates, brands and influencers.

We’re storytellers, newshounds, occasional bloggers, campaign strategists, PR experts, ex journalists, former in-house communications specialists, parents, travellers, ‘foodies’ and more.

Karen Peterson

Founder and Director

Passionate about creating meaningful PR and marketing communications, Karen has spent more than 23 years creating award-winning communications campaigns for some of the world’s most recognised brands. She has been fortunate to work at some of the UK and Asia Pacific’s leading PR and marketing communications firms across a diverse range of geographies including the UK, Hong Kong, Thailand, Indonesia, Australia and New Zealand.

Entrepreneurial at heart, she returned to New Zealand in 2009, mid GFC, and took the plunge into self-employment, establishing an independent PR consulting business.

Through word of mouth referrals, she hit the ground running, securing her first client, a global video technology vendor. A key strategic partnership that spanned nine years and from the initial New Zealand focused brief, grew to encompass Australia and Asia Pacific.

She works closely with clients to solve their communications problems. Irrespective of the issue, she applies market insights, strategic thinking, and a sprinkle of ‘pixie dust’ to deliver the desired result. She is also an experienced media and communications coach having successfully trained hundreds of c-suite and marketing executives. 

Before establishing KPComms, Karen spent eight years with Ogilvy & Mather Asia Pacific where she was Asia Pacific Director of Client Service for Ogilvy Public Relations Worldwide, based in Hong Kong. Prior to this she was Managing Director of Ogilvy PR Indonesia. She spent the best part of the nineties working in London for some of the UK’s leading PR firms including The Red Consultancy and Weber Shandwick.

Industry awards include PRCA and PR Week UK & PR Week Asia Pacific in the fields of consumer marketing, sponsorship, healthcare, social marketing and technology.

Jo Jalfon

Communications Manager

Jo is a former journalist and hospitality industry magazine editor with more than 25 years corporate and consumer brand and engagement communications experience. She is passionate about supporting businesses and brands grow through engaging and authentic communication.

Jo has worked for public relations and media businesses in the UK, New Zealand and Australia and more recently has headed up communication teams for well-known New Zealand companies including DB Breweries, T&G Global, BMW, Spark, Tourism New Zealand and Foodstuffs.

She’s also held senior brand and marketing roles for Suncorp and TVNZ.

Katrina Williams

Communications Consultant

While agency stints have punctuated her 20-year career in marketing communications, Katrina’s background is largely in-house, having worked for both multi-national companies and small businesses in New Zealand and Hong Kong.

Her experience spans a range of industries including Zespri, Mount Michael Wines and Coffix in the food and beverage sector. Within the legal and financial services industry she has held communications roles with Linklaters and QBE Insurance.

Katrina believes a strong internal culture is at the core of a successful business and therefore advocates for building internal communications and developing strategies that engage and encourage employees to love what they do and where they do it. She is equally fervent when it comes to building strong brands and creating meaningful and authentic connections with all stakeholders.

Lyall Russell

Communications Consultant

Having worked as a journalist in Australia, New Zealand and the United States, Lyall has a vast amount of experience digging into a story to spot the news value.

He brings a wealth of experience from working in mainstream media, such as Nine and Newstalk ZB to be able to give that critical newsroom approach to every client brief. Pushing back and challenging the angles to make sure it has the best chance of getting picked up.

Additionally, Lyall also understands the unique approach business vertical publications take in managing their news and other business revenue pressures. His most recent role was with Momentum Media in Australia. Here he was involved in managing the editorial decisions for their leading real estate publication.

Get in touch. We’d love to hear your story.